This suggests, as industry watchers have predicted, that the company is looking at implementing Amazon Go-like functionality at Whole Foods - perhaps a TSA-like pre-check for fast lane service. It’s expanding free two-hour grocery delivery from select Whole Foods, and is using those real world locations to sell more Echo and Alexa devices (which begets more voice shopping), as well as pick up spots for Amazon Lockers.Īdditionally, Marketwatch reports that Amazon is folding the Whole Foods loyalty program into Prime, and if all that weren’t enough, the same shareholder letter says that “ also begun the technical work needed to recognize Prime members at the point of sale and look forward to offering more Prime benefits to Whole Foods shoppers once that work is completed.” The company is also increasing Prime synergies at Whole Foods, which it purchased last year. ![]() What started as a way to get faster shipping of your ordered items has transmogrified into a multi-headed beast that includes streaming video, music, and same day grocery and restaurant delivery (in select cities). Geekwire did the math and on it’s face, this means that Amazon is pulling in at minimum $9.9 billion a year (5.5 percent of total 2017 revenue) just from membership fees. For the first time, Amazon has provided specific numbers around its Prime Membership business, and in the immortal words of Velma, Scooby-Doo’s smartest sidekick - “JINKIES!” In its letter to shareholders, the retail giant disclosed that it has amassed more than 100 million Prime subscribers worldwide since launching the service 13 years ago.
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